In-shop branding, consumer experience is the most important factor to improve the bottom line. In-shop branding includes signage’s, wall graphics, outdoor branding, In-house fabrication, etc. Sales promotion at a retailer’s location with bundled offers, product demonstrations, special discounts, expert advice, product samples, etc. called in-shop promotion. In Shop branding is a vital medium in attracting new customers and ultimately increasing sales. Good point of in-shop branding grabs the attention of customers immediately, then it entice them to investigate. The most important advertising tool for any retailer is his own shop. Every shop have its own in-shop branding strategy and long term plan. In shop branding material is changed regularly to attract existing and new customers to the shop. The most commonly used material in in-shop branding is Vinyl with Digital Printing. In-shop branding comprises of close up pictures of the products for customers to get detail view of a product. In-shop branding mainly pasted with pictures of products showing offers, discounts, etc. to attract customers.