Advertising at bus stop is the perfect way to capture the attention of all types of people, out of their homes, not just those who sat at the bus stop bench, but those walking on the footpaths or passing in their vehicles too. Bus stop Branding is a wonderful medium for advertising, and attracting the masses on the go. It targets the middle and lower sections of society. Bus stop adverts also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings. Advertisements on Bus Shelter stands out prominently especially for metropolitan and affluent residential localities, which are highly dependent on buses for their transportation. They prove advantageous where large formats are prohibited. Rendering highly cost effective, target-oriented endorsements for major metropolitan areas locally, regionally and nationally.
Bus Shelter Advertising
When the traveler is sitting at the bus stop waiting for his bus, the adverts placed on the Bus stop grabs his attention. There is a continuous exposure of minimum 10-15 minutes. Since the traveller has nothing else to do, but wait, the adverts placed here cannot be ignored. Also it is generally seen that bus travellers are frequent voyagers, they uses the same route daily. That is to say that they wait at the same Bus stop daily! And looking at the same adverts daily! Thus this repeated exposure breeds familiarity and in turn breeds liking for the brand.
Not only the bus travellers, but Bus Shelter Advertising offers great visibility to everyone passing through it, be it any individual travelling in his car, any motorists or pedestrians walking through it. Moreover, the majority of them are going to see it more than once, as people usually pass the same location everyday while driving to work and then back home.
Another really important benefit of Bus Shelter Advertising is the ability to make precise geographic audience targeting. If you want to target local consumers, there’s probably no better advertising vehicle than Bus Stop Advertising.
Moreover they are always at your service, 24 hours a day, 7 days a week, ensuring that no one misses your message.
Advantages of Bus Shelter Branding:
Bus Shelters Advertising has innumerable benefits to offer. It will fuel your business and bring your customers or consumers at your doorstep. The familiarity it breeds will compel the consumer to buy your merchandise or avail your services.
It offers “Street Presence” to the Brand, enhances its public face and fortifies presence.
As it is working 24-hour and is clearly visible and readable, it provides a high-impact medium of communication and branding.
Bus Stop Branding offers fast reach and frequency.
Bus stop offer an ideal platform for synergy media.
Bus Stop Advertisements offer unlimited creative and content flexibility to the brands.
The message can easily be read and retained.
Being an Eye level advertising medium, the advert placed on bus stop cannot be missed.
Bus stop situated near shopping centres and market places offers Point of Sale Advertsising.
Campaigns can easily be geographically targeted through Bus Stop Branding.
Brands can also localize or personalise the messages based on the locality it chooses.
Being said that, let’s look into the various options to advertise the products, available at Bus Stop Advertising:
Back Lit Panels
Front Lit Panels
Non Lit Panels
Seats and benches at the bus stops
Now with all that said if you are looking for best Bus Shelter Advertising Services in India, then you are at the right place. We offer excellent Bus Stop Advertising Services at reasonable rates.